Minerva · Staff Manual

Marketing

Run admission-marketing campaigns on Meta (Facebook/Instagram): ad accounts, creatives, approvals, campaigns, and lead reports.

Ad Accounts

Connect the institution's Meta ad account and pages.

Creative Library & Approvals

Upload/generate ad creatives; the approval queue signs off creatives before they can run.

Campaigns

Create and monitor ad campaigns with budget, audience, and schedule.

Reports

Spend, reach, and lead outcomes per campaign.